Which presidential candidate first used micro-targeted digital advertising to deliver different campaign messages to voters based on their online behavior profiles?

Presidential campaigns have historically been at the forefront of marketing innovation, often pioneering advertising techniques that later become mainstream in commercial marketing. From the first televised debate that changed electoral politics forever to revolutionary digital fundraising strategies, political campaigns have repeatedly broken new ground in how messages are delivered to voters. Test your knowledge about a pivotal moment in political advertising history!

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