Which mathematical concept was the foundation of IKEA's revolutionary 'Path Optimization' store layout redesign in 2014 that increased average purchase value by 31%?

In the intersection of mathematics and retail marketing, certain campaigns have leveraged mathematical concepts to create memorable brand identities and product displays. This particular campaign revolutionized how a major retailer arranged their merchandise using mathematical principles, resulting in significant sales increases and becoming a case study in retail mathematics. Test your knowledge about this groundbreaking approach that changed visual merchandising standards.

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