Which celebrity endorsement deal is credited with transforming Nike from a running shoe company into a global lifestyle brand, setting the standard for all future celebrity retail partnerships?

Celebrity endorsements can transform retail product lines, creating massive brand value and cultural impact. In the world of athletic footwear, strategic partnerships between brands and famous personalities have revolutionized marketing and consumer psychology. Test your knowledge about one of the most influential celebrity endorsement deals in retail history that changed how products are marketed through famous personalities.

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Michael Jordan's Air Jordan line (1984)
Kanye West's Yeezy collaboration with Adidas (2013)
LeBron James' lifetime deal with Nike (2015)
Rihanna's Fenty line with Puma (2014)