Which presidential campaign first used a comprehensive digital brand strategy that included social media microtargeting, data analytics, and personalized messaging at scale?

In the world of politics, branding isn't just for corporations. Political campaigns and government initiatives rely heavily on sophisticated brand strategies to connect with citizens and communicate their values. This poll tests your knowledge about a famous political brand strategy that revolutionized campaign communication and set new standards for political marketing. Can you identify the groundbreaking approach that changed how political messaging engages voters?

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Donald Trump's 2016 campaign
Bill Clinton's 1996 campaign