Which failed government retail initiative cost $26 million but was shut down after attracting only 6 paying customers during its 3-year existence?

Government agencies and political campaigns invest millions in branding and messaging strategies, but sometimes these efforts fail spectacularly. From poorly conceived taglines to marketing disasters, political branding failures can damage public trust and derail careers. Test your knowledge of some notorious political and governmental retail strategy failures that became cautionary tales in public sector communications.

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• USA.gov Online Shopping Mall (2009)
• GovWorks.com Federal Services Marketplace (2001)
• FedBizOpps Storefront (2012)
• Healthcare.gov Insurance Marketplace for Spanish Speakers (2013)

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