Which presidential campaign slogan successfully rebranded a candidate from being perceived as an 'elite intellectual' to a 'common man' who understood everyday Americans?

Political campaigns are essentially marketing operations, with each candidate and party positioning themselves as a 'product' for voters to 'purchase' with their votes. Campaign slogans are crucial elements of political brand positioning that can make or break a candidate's image. This trivia tests your knowledge about one of the most successful political rebranding efforts in recent history that transformed a candidate's positioning through effective slogan crafting.

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Bill Clinton's 'It's the economy, stupid' (1992)
Barack Obama's 'Yes We Can' (2008)
Ronald Reagan's 'Morning in America' (1984)
Donald Trump's 'Make America Great Again' (2016)