Which pricing strategy deliberately sets prices just below a round number (like $9.99 instead of $10) to create the perception of a significantly lower price?

Pricing strategies are more than just numbers—they're carefully crafted psychological tools designed to influence consumer behavior. From charm pricing to prestige pricing, companies use various techniques to create specific perceptions of value. This trivia question explores one of the most effective yet subtle pricing strategies that major retailers have perfected over decades. Test your knowledge of how businesses use pricing psychology to drive purchasing decisions!

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Charm pricing (also known as psychological pricing)
Bundle pricing
Prestige pricing
Dynamic pricing