Which movie pioneered the use of 'found footage' viral marketing that included fake missing persons websites, strategically planted rumors, and mysterious promotional items to create audience belief that the events were real?

The film industry spends millions marketing major releases, using innovative strategies to build anticipation and drive ticket sales. From strategic trailer releases to elaborate merchandise partnerships and immersive experiences, studios employ various tactics to ensure opening weekend success. Test your knowledge about some of the most effective and creative film marketing campaigns that transformed movies into cultural phenomena.

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The Blair Witch Project (1999)
Paranormal Activity (2007)
Cloverfield (2008)
The Ring (2002)