Which film franchise pioneered the strategy of releasing toys to retailers BEFORE the movie premiered, fundamentally changing Hollywood's approach to brand merchandising?

In the film industry, successful movies don't just make money at the box office—they create entire retail ecosystems. From merchandise to themed experiences, the brand identity of major film franchises can generate billions in additional revenue. Test your knowledge about one of the most successful film-to-retail strategies in Hollywood history!

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jaws (1975)
Superman (1978)