Which celebrity's makeup brand collaboration set a retail record by selling $14.4 million worth of products in the first five minutes of its launch?

Celebrity partnerships with retail brands have become a powerful marketing strategy, often resulting in record-breaking sales and cultural phenomena. These collaborations can transform both the celebrity's business portfolio and the retail brand's market position. Test your knowledge about some of the most impactful celebrity-retail partnerships that changed the game in terms of revenue, brand perception, and consumer engagement.

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