Which revolutionary product innovation did Cirque du Soleil introduce in 2017 that transformed their retail customer experience at performance venues?

The performing arts industry has embraced innovative product development and marketing strategies to enhance audience engagement and theatrical experiences. From immersive technologies to creative merchandising, performing arts organizations have transformed how audiences experience and remember productions. Test your knowledge about product innovation in the world of theater, dance, and live performances!

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RFID-enabled interactive costume displays that allow customers to virtually try on performer costumes
The SPARK Shopping Experience, featuring personalized merchandising stations with motion-sensing technology that responds to customer movements
Augmented reality makeup booths where fans can see themselves transformed with character makeup from the shows
3D-printed collectible figurines created on-demand featuring characters from that evening's specific performance