Which film franchise pioneered the 'Ultimate Collector's Edition' packaging concept that included film props replicas inside elaborate box sets, setting a new standard for premium physical media releases?

In the film and television industry, product packaging plays a crucial role in marketing movie merchandise and extending a franchise's reach beyond the screen. Studios invest millions in creating distinctive, collectible packaging that resonates with fans and drives purchases. This trivia tests your knowledge about an innovative packaging strategy that revolutionized how a major studio approached movie merchandise for one of its biggest franchises.

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Harry Potter (Warner Bros.) with its Hogwarts-themed chests containing wand replicas and Horcruxes
Star Wars (Lucasfilm) with its Death Star-shaped packages containing lightsaber hilts
Marvel Cinematic Universe (Disney) with its Infinity Gauntlet packaging containing Infinity Stone replicas
Lord of the Rings (New Line Cinema) with its Middle-earth wooden chests containing the One Ring replicas