Which architectural firm famously rebranded in 2015, changing its name from SOM (Skidmore, Owings & Merrill) to 'SOM Partnership' and introducing a minimalist new logo to reflect their evolving design philosophy?

In the world of architecture, branding has become increasingly important as firms compete to create distinctive visual identities. Leading architectural practices have developed sophisticated branding strategies that extend beyond logos to encompass design philosophy, communication style, and even building aesthetics. Test your knowledge about how major architectural firms have crafted their brand identities in the marketplace.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

SOM never underwent this rebranding; they have maintained their original name and logo since the firm's founding in 1936
The rebranding included a shift to a circular black logo with white negative space forming the letters 'SOM'
The rebranding coincided with the firm's expansion into sustainable design, with a green-themed logo representing their eco-commitment
The rebranding occurred after the retirement of founding partners and introduced a new geometric typeface designed by Pentagram