Which streaming platform first introduced the 'Direct-to-Artist' payment model that bypasses traditional royalty pools and pays artists directly based on individual user listening time?

The music industry has undergone dramatic transformation with the rise of streaming platforms. What began as physical album sales shifted to digital downloads and now subscription-based streaming services dominate the market. This evolution has fundamentally altered artist revenue models, consumer listening habits, and retail strategies within the music business. Test your knowledge about how streaming has reshaped music retail and consumption patterns.

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SoundCloud with its 'Fan-Powered Royalties' system
Spotify with its 'Spotify Direct' program
Apple Music with its 'Creator First' initiative
Tidal with its 'Artist Ownership' model