Which celebrity partnership is credited with saving Puma from financial decline in 2014, transforming it from a struggling sportswear brand into a fashion-forward company with a 40% revenue increase within two years?

Celebrity endorsements and brand partnerships have become a cornerstone of retail strategy, often transforming product sales and brand perception overnight. From athletic wear to beauty products, famous personalities have helped create some of retail's most iconic success stories. This trivia challenges your knowledge of how celebrity partnerships have revolutionized specific retail sectors and created lasting brand identities.

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Beyoncé with Adidas
Rihanna with Puma (Fenty x Puma)
Kanye West with Nike
Serena Williams with Under Armour