Which celebrity entrepreneur was the first to use the 'drop' model (limited-release products with minimal marketing) that has become standard practice in modern retail marketing?

Many celebrities have leveraged their fame to create successful retail and e-commerce businesses. This trivia tests your knowledge of famous people who have transformed their personal brands into major product empires. Can you identify which celebrity entrepreneur pioneered a specific retail innovation or marketing strategy? Test your knowledge of the intersection between celebrity culture and retail business!

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Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy
Rihanna with Fenty
Jessica Alba with The Honest Company