Which famous musician partnered with LVMH (Louis Vuitton Moët Hennessy) in 2019 to create a luxury fashion house, making history as the first woman of color to lead an LVMH brand?

Many celebrities have ventured into retail by merging with established brands or creating their own product lines. These partnerships often combine star power with business acumen, creating unique brand identities and market opportunities. Test your knowledge about some of the most significant celebrity-brand mergers and acquisitions that have shaped the retail landscape in recent years.

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