Which literary franchise first crossed $1 billion in merchandise sales separate from its book and movie revenues?

The publishing industry has evolved beyond just selling books. Modern publishers and authors have created innovative merchandise and product strategies to engage readers and build brand loyalty. This trivia question explores how a famous literary franchise transformed the retail landscape and set new standards for book-related consumer products.

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• Harry Potter
• The Lord of the Rings
• Twilight
• The Hunger Games

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