Which CEO pioneered the '1% for the Planet' initiative, pledging to donate 1% of sales to environmental causes and revolutionizing corporate environmental responsibility in the outdoor/natural products industry?

The natural and organic products industry has seen remarkable growth, with several visionary CEOs leading the charge toward sustainability and environmental stewardship. These leaders have transformed how we think about natural products, from sourcing to packaging. Test your knowledge about the influential figures who have shaped the natural products marketplace and their commitments to protecting our planet.

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• Yvon Chouinard (Patagonia)
• John Mackey (Whole Foods Market)
• Gary Hirshberg (Stonyfield Farm)
• Rose Marcario (former Patagonia CEO)

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