Which major beauty brand launched an official makeup collection inspired by the Broadway musical 'Wicked' in 2023, featuring products named after characters and songs from the show?

Theater and performing arts companies increasingly rely on strategic brand partnerships to enhance audience experiences and generate additional revenue streams. From Broadway merchandise to theater-themed products, these collaborations bridge art and commerce in creative ways. Test your knowledge of performing arts brand collaborations that have transformed how audiences engage with theatrical productions!

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MAC Cosmetics
Urban Decay
Fenty Beauty
NYX Professional Makeup