Which retail company holds the world record for the most expensive rebranding campaign, costing over $1.2 billion to change its name and visual identity?

The Guinness World Records chronicles many impressive business achievements, including dramatic retail transformations. Some rebranding efforts have made history not just for their business impact, but for setting actual world records. Test your knowledge about the intersection of world record achievements and retail branding strategies that transformed companies and consumer perception overnight.

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BP (British Petroleum to Beyond Petroleum)
FedEx (Federal Express to FedEx)
Alphabet (Google's parent company formation)
Altria (Philip Morris Companies rebranding)