Which innovative product marketing strategy did Samuel Colt use in the 1850s that revolutionized firearms sales to military forces?

Throughout history, military equipment manufacturers have employed various product marketing strategies to win government contracts and public support. From medieval armorers to modern defense contractors, marketing has played a crucial role in military procurement. This poll explores how historical military equipment was marketed and sold - a fascinating intersection of military history and product promotion strategies that shaped the development of armed forces worldwide.

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He sent free revolvers to military officers and famous figures, creating influencer marketing before the concept existed
He offered a military loyalty program where armies could trade in captured enemy weapons for discounts on new purchases
He pioneered the first subscription-based weapon service, where armies paid monthly fees for unlimited ammunition
He implemented early A/B testing by selling different revolver designs to opposing armies and tracking battlefield performance