Which sports retailer first introduced virtual reality 'test zones' allowing customers to simulate using equipment in realistic environments before purchasing?

The sports retail landscape is constantly evolving with technological advancements and innovative approaches to enhance the customer experience. From smart fitting rooms to AI-powered equipment recommendations, sports retailers are embracing cutting-edge solutions. Test your knowledge about a groundbreaking retail innovation that transformed how customers shop for athletic gear!

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Nike with their 'Nike Performance Zones' in 2018
Decathlon with their 'Active Experience Arenas' in 2016
Under Armour with their 'Performance Reality Labs' in 2019
Adidas with their 'Virtual Athletics Chambers' in 2017