Which famous architectural project coined the term 'The Bilbao Effect' in brand positioning, where a single iconic building transformed a city's global image and economic prospects?

Landmark buildings often become powerful brand positioning tools for cities and institutions. Signature architecture can transform a city's global image, attract tourism, and revitalize urban economies. This phenomenon, where a single architectural work creates significant economic and cultural impact, has been studied extensively in urban planning and architectural branding. Test your knowledge about this influential concept in architectural brand positioning!

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Frank Gehry's Guggenheim Museum in Bilbao, Spain
Zaha Hadid's MAXXI Museum in Rome, Italy
Norman Foster's 30 St Mary Axe (The Gherkin) in London, UK
Daniel Libeskind's Royal Ontario Museum extension in Toronto, Canada