Which celebrity entrepreneur's cosmetics line reached a billion-dollar valuation in just three years, largely due to their innovative direct-to-consumer marketing approach and limited batch product drops?

Famous people have increasingly entered the product development space, creating successful brands and innovative offerings. Some celebrities have revolutionized entire market segments with their business acumen and product vision. This trivia question explores one of the most financially successful celebrity product innovations in recent history.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories