Which athlete's endorsement deal with Nike created a signature shoe line that continued to generate over $3 billion annually for the company more than 15 years after the athlete's retirement?

Celebrity endorsements can make or break a product launch, sometimes creating billions in brand value or completely transforming a company's market position. In the high-stakes world of famous endorsements, some partnerships have become legendary for their ROI and cultural impact. Test your knowledge of the business side of celebrity product partnerships with this challenging question about one of the most successful endorsement deals in retail history.

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Michael Jordan (Air Jordan)
LeBron James (LeBron line)
Tiger Woods (Tiger Woods Collection)
Cristiano Ronaldo (CR7 line)