Which major retailer deliberately chose orange for its logo and branding to evoke feelings of enthusiasm and affordability while standing out from competitors' blue logos?

Brand colors are a critical component of retail marketing strategy, influencing consumer perception and purchasing decisions. Major retailers invest millions in color psychology research to create visual identities that trigger specific emotional responses. Test your knowledge about the strategic color choices of famous retail brands and how they've leveraged color psychology to build their market presence.

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Home Depot
Walmart
IKEA
Costco