Which Broadway show pioneered the use of a digital lottery app that dramatically increased audience engagement and became an industry standard for ticket distribution?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how shows are marketed and tickets are sold. From social media campaigns to innovative digital experiences, Broadway and other performing arts venues have embraced new marketing strategies to reach audiences in the digital age. Test your knowledge about one of the most successful digital marketing campaigns in Broadway history!

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Hamilton
Wicked
The Lion King
The Book of Mormon