Which ancient civilization created the first documented customer loyalty program, using clay tokens that customers could collect and later exchange for goods?

Long before modern retail loyalty cards and digital points systems, ancient civilizations developed sophisticated methods to encourage repeat customers and build merchant-consumer relationships. These early customer loyalty initiatives shaped commerce patterns and influenced trading practices across empires. Test your knowledge about the surprising origins of customer retention strategies that modern marketers are still adapting thousands of years later!

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Ancient Egypt (tokens representing goods from the Nile trading routes)
Ancient Sumer (tokens from copper merchants in Mesopotamia)
Ancient Rome (tesserae given to frequent bathhouse patrons)
Ancient China (Han Dynasty merchant tallies for silk road traders)