Which candy brand experienced a 65% sales increase after its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982)?

Test your knowledge about one of the most innovative and impactful product placement campaigns in film history! Product integration has become a sophisticated art form in Hollywood, with some campaigns fundamentally changing how brands interact with entertainment media. This particular campaign not only boosted sales dramatically but also created an iconic movie moment that continues to influence film marketing strategies decades later.

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• Reese's Pieces
• M&M's (which actually declined the opportunity first)
• Skittles
• Hershey's Kisses

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