Which major food brand launched the first commercially successful edible packaging for ice cream bars that dissolves in hot water or can be eaten with the product?

In recent years, the food industry has faced increasing pressure to reduce plastic waste and environmental impact. Among the most innovative sustainability initiatives, edible packaging has emerged as a promising solution for reducing waste while maintaining food quality and safety. This trivia question explores one of the groundbreaking developments in this space that has gained commercial traction.

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Unilever (Wall's/Magnum)
Nestlé (Häagen-Dazs)
Mars (Dove/Galaxy)
General Mills (Häagen-Dazs)