Which pop culture phenomenon pioneered the 'drop culture' retail strategy that combines limited availability, surprise releases, and manufactured scarcity to create massive demand?

The entertainment industry has dramatically transformed how products are marketed and sold. From merchandise drops tied to blockbuster releases to innovative retail experiences that blur the line between shopping and entertainment, pop culture has revolutionized retail strategies. Test your knowledge about how major entertainment franchises have changed the retail landscape and created new consumer expectations.

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Supreme streetwear
Disney's Frozen merchandise
Harry Potter book releases
Star Wars action figures