Which retail giant launched a 'Cultural Artisan Program' in 2018 that directly connects traditional craftspeople from 14 countries with global markets while ensuring they receive fair compensation?

Traditional crafts have found new life in modern retail environments, often becoming centerpieces of cultural tourism and heritage preservation efforts. Many retailers have incorporated cultural craftsmanship into their branding strategies, creating unique customer experiences that connect shoppers with authentic traditions. Test your knowledge about how cultural crafts have been integrated into the retail landscape!

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Anthropologie
West Elm
IKEA
H&M Conscious Collection