Which Broadway musical's marketing campaign was the first to use augmented reality experiences that allowed potential audience members to 'preview' scenes from the show in public spaces?

The performing arts industry has seen numerous innovative marketing campaigns to promote shows and productions. One particular Broadway musical launch created a marketing revolution by pioneering a new approach to audience engagement that combined digital experiences with traditional theater promotion. This campaign changed how performing arts productions approach marketing and audience development, setting a new standard for the industry.

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Hamilton
Dear Evan Hansen
The Lion King
Wicked