Which gaming company pioneered the 'direct-to-avatar' retail concept in 2021, allowing brands to sell digital products directly to players' in-game avatars across multiple platforms?

The gaming industry has revolutionized digital retail with innovative in-game stores and virtual marketplaces. From cosmetic skins to virtual real estate, gaming platforms have created unique retail experiences that blur the lines between virtual and physical shopping. Test your knowledge about these cutting-edge retail innovations that have transformed how gamers shop and collect digital goods in virtual worlds.

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Epic Games (through Fortnite's marketplace infrastructure)
Roblox (through their Digital Fashion Marketplace)
Minecraft (through their Creator Marketplace)
Electronic Arts (through The Sims digital fashion platform)