Which major telescope manufacturer revitalized its brand in 2018 by storytelling around its founder's lost notebooks, revealing groundbreaking early observations of Jupiter's moons?

In the competitive world of astronomical equipment, brand storytelling has become a crucial element in connecting with consumers. Companies crafting telescopes and stargazing equipment often weave fascinating narratives about their founders' passion for the cosmos or their contributions to major astronomical discoveries. This poll tests your knowledge about one of the most successful brand storytelling transformations in the astronomy retail sector. Can you identify which company reimagined its brand narrative to spectacular effect?

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