Which pharmaceutical company launched the first direct-to-consumer (DTC) television advertisement for a prescription drug in the United States after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has revolutionized healthcare through medical innovations, but bringing these life-saving products to market requires sophisticated marketing strategies. The way pharmaceutical companies promote their products has evolved dramatically over time, adapting to changing regulations, technological advances, and shifts in healthcare delivery. Test your knowledge about a pivotal moment in pharmaceutical marketing history that changed how medications are advertised to consumers.

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Schering-Plough with Claritin (loratadine)
Pfizer with Lipitor (atorvastatin)
Merck with Fosamax (alendronate)
Eli Lilly with Prozac (fluoxetine)