Which sports brand was the first to launch a mobile app that allows customers to virtually try on shoes using augmented reality (AR) technology in 2017?

Test your knowledge about cutting-edge retail technologies in the sports industry! Major athletic brands are constantly innovating their omnichannel retail strategies to create seamless shopping experiences for sports enthusiasts. From stadium-based shopping to mobile app integrations, the competition to provide the most innovative shopping experience is fierce. How well do you know which brand pioneered certain retail innovations?

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Nike with their Nike Fit technology
Converse with their Converse Custom Studio
Adidas with their Confirmed app
Under Armour with their UA ICON platform