Which retail innovation was FIRST introduced during Diwali shopping festivals in India that revolutionized festival shopping patterns?

Diwali, the Festival of Lights, has transformed from a purely cultural celebration to one of India's biggest shopping festivals. Modern retailers have developed sophisticated strategies to capitalize on this tradition while honoring its cultural significance. This poll tests your knowledge about how cultural shopping festivals like Diwali have evolved in the retail landscape and how brands navigate the intersection of commerce and tradition.

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Festive Season EMI schemes with 0% interest
Augmented Reality try-ons for traditional attire
Ritual-specific product bundles with dynamic pricing
AI-powered gifting recommendation systems