Which company launched the 'Harvest to Hand' marketing campaign in 2004, featuring direct relationships with indigenous rainforest communities and establishing one of the first fully traceable natural ingredient supply chains?

In the early 2000s, one natural products company made history with a groundbreaking marketing campaign that changed how consumers viewed sustainability in personal care products. This campaign not only boosted sales but set new standards for ethical sourcing from rainforests and created a movement that influenced an entire industry. Test your knowledge about this pivotal moment in natural product marketing history!

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The Body Shop with their Community Trade program
Rainforest Naturals with their Sustainable Harvest Initiative
Aveda with their Soil-to-Bottle transparency program
Natura with their Amazon Program