Which ticketing point-of-sale innovation, first widely adopted by performing arts venues in the early 2000s, revolutionized how theaters track audience demographics and buying patterns?

The performing arts industry has undergone significant technological transformation, particularly in how venues sell tickets and manage audience relationships. Modern point of sale systems have revolutionized the theater-going experience from box office to post-show engagement. This trivia question explores a pivotal innovation that changed how performing arts venues approach their sales and customer data management. Test your knowledge about the business side of theater operations!

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CRM-integrated ticketing systems that enabled personalized marketing based on attendance history
Barcode scanning technology that replaced traditional ticket stubs
Self-service kiosks that allowed audiences to purchase tickets without box office assistance
Mobile ticketing apps that eliminated the need for physical tickets entirely