Which Broadway show pioneered the first-ever digital merchandise vending machines in theater lobbies that allowed audience members to purchase show merchandise via touchscreen and have items delivered directly to their homes?

The performing arts industry has undergone significant retail transformations in recent years, especially in how productions market and sell merchandise to audiences. Modern theaters have adopted innovative retail strategies that blend traditional souvenir shops with digital experiences. Test your knowledge about a groundbreaking retail innovation that changed how Broadway shows connect with fans and generate additional revenue streams.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen