In 2011, which controversial advertising campaign did outdoor retailer Patagonia launch that explicitly told consumers NOT to buy their product?

In the natural products industry, some brands have taken extraordinary measures to align their advertising with environmental values. This trivia question explores one of the most famous examples of retail social responsibility that challenged conventional marketing wisdom while building a loyal customer base. Test your knowledge of how outdoor brands communicate their commitment to the natural world!

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The "Don't Buy This Jacket" Black Friday campaign, highlighting overconsumption and environmental impact
The "Skip the Purchase" initiative, offering to repair old Patagonia items for free instead of buying new ones
The "One Season Only" campaign, asking customers to buy just one outdoor jacket per year to reduce waste
The "Borrow Don't Buy" program, establishing a rental system instead of purchasing new outdoor equipment