Which celebrity endorsement deal is considered the first to reach $1 billion in value, revolutionizing athlete brand partnerships?

Celebrity endorsements have become a cornerstone of modern marketing, with brands paying millions to associate their products with famous faces. But which star-brand partnership broke records and changed the game? Test your knowledge of the most influential celebrity endorsement deals in retail history and see if you can identify the groundbreaking partnership that forever altered how companies market their products.

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Michael Jordan with Nike (Air Jordan)
George Foreman with Spectrum Brands (Foreman Grill)
Tiger Woods with Nike Golf
LeBron James with Coca-Cola