Which innovative retail strategy did Japanese kimono brand 'Hiroko Takahashi' implement in 2019 that revolutionized traditional garment marketing?

Traditional crafts and cultural practices have found new life in modern retail environments. As consumers increasingly seek authentic experiences and products with cultural significance, retailers have developed innovative strategies to showcase heritage items. This trivia tests your knowledge of how traditional cultural products have been marketed and presented in contemporary retail settings.

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AR-powered virtual try-on stations allowing customers to visualize kimonos without changing clothes
Subscription service delivering seasonal kimono rentals based on customer style profiles
Interactive museum-style displays that narrate the history of each kimono pattern
Collaborative design platform where customers co-create custom kimonos with master artisans