Which major global retailer launched a 'Cultural Treasures' initiative that partners with local artisans to create exclusive collections based on traditional crafts from various cultures?

Traditional cultural practices are increasingly being integrated into modern retail strategies as brands seek authentic connections with consumers. This phenomenon, known as 'heritage marketing,' leverages cultural traditions to create unique brand stories and experiences. Test your knowledge about how major retailers have incorporated cultural traditions into their business models and product offerings to create distinctive brand identities in today's competitive market landscape.

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