Which innovative retail technology was first widely adopted by major sports brands like Nike and Adidas around 2015, allowing customers to virtually experience products before purchase?

In the competitive world of sports retail, technology has revolutionized how products are sold, tracked, and experienced by customers. From RFID inventory systems to virtual fitting rooms, sports retailers have embraced innovation to enhance the customer experience. This trivia question tests your knowledge of a significant retail technology advancement that changed how customers interact with athletic products before purchase.

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Interactive digital mirrors that let shoppers virtually 'try on' apparel and footwear
In-store 3D printing stations for custom-fit athletic equipment
Biometric scanning kiosks that recommend products based on body measurements
NFC-enabled product displays allowing instant product information on smartphones