Which military mascot was originally created as part of a recruitment marketing campaign in 1916 but has since become one of the most recognizable military brand symbols worldwide?

Throughout history, military organizations have employed brand mascots as powerful symbols to boost morale, create identity, and even for recruitment marketing. These characters have become iconic representatives of their respective branches, carrying deep symbolic meaning while serving as effective marketing tools. Test your knowledge of these military brand ambassadors that have shaped public perception and military identity!

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Uncle Sam (U.S. Army)
Bulldog (U.S. Marine Corps)
Lord Kitchener pointing finger image (British Army)
Bill the Goat (U.S. Naval Academy)