Which luxury brand launched the 'Métiers d'Art' initiative specifically to preserve endangered traditional craftsmanship techniques and incorporate them into high-end retail products?

Traditional craftsmanship and cultural heritage have become valuable assets in modern retail. As consumers increasingly seek authentic and meaningful purchases, many retailers have developed strategies to showcase and market traditional cultural products. This poll explores how major brands have incorporated cultural traditions into their retail strategies and the impact of these initiatives on global markets and local artisan communities.

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Chanel
Louis Vuitton
Hermès
Gucci