Which traditional craftsmanship brand underwent a significant revival in the 1960s when it shifted its marketing strategy from utilitarian tools to cultural heritage products?

Cultural traditions are often preserved through brands that honor ancestral craftsmanship. Many of these companies have fascinating histories that showcase how traditional practices have been maintained while adapting to modern markets. Test your knowledge about these cultural heritage brands and their journeys through time. How well do you know the stories behind products that carry centuries of tradition?

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Swiss Army Knife (Victorinox) - repositioned from military supply to essential cultural Swiss symbol and tourist souvenir
Waterford Crystal - transformed from industrial glassware to luxury Irish cultural artifacts
Murano Glass - pivoted from architectural elements to artistic Venetian heritage pieces
Royal Delft - changed from functional pottery to Dutch cultural collectibles